Nike · Advertising spot · ElephantPink
Nike
Proyect
Advertising spot
Client
Nike
Services
creative direction
VFX
3d modeling and animation
audiovisual production
Sneakers that tell a story of liberation and new beginnings.
A commercial that blends VFX and 3D animation to create a singular visual experience that speaks of breaking barriers.
Objective
[01]
To create a piece that emphasizes freedom and self-improvement, values inherent in the Nike Pegasus Trail 2020. The goal was to show how these shoes, designed for urban runners, allow them to break barriers and provide the wearer with an unparalleled sense of comfort and endurance, even in unusual scenarios.
Idea
[02]
Inspired by the versatility and ease of the Pegasus Trail 2020, ElephantPink conceived of a piece that would merge several creative disciplines such as photography, 3D design and music, telling a story of overcoming through VFX and 3D animation, creating a unique visual experience that would symbolize the fight for freedom. Each element of the spot would reflect this narrative, from a sneaker trapped in a plastic bag to breaking concrete blocks, representing the resilience and ability of the Pegasus Trail 2020 to overcome any obstacle.
Execution
[03]
Our motion graphics work focused on the detailed animation of the shoes, from the simulation of flexible packaging to the play of light and shadow that highlights their design. We used tools such as Vellum to simulate the interaction between the materials and the sneakers, RBD techniques to model and break concrete blocks and steel cables, and Nuke for chroma key effects and transitions, complementing the visual narrative with a dubstep and hip-hop soundtrack that reinforces Nike's groundbreaking essence.
The production took place in a port/industrial environment that embodies the quest for freedom.
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