Ehthele

Project

Promotional spot

Client

Ehthele

Services

creative direction

VFX

3D modeling and animation

Like a golden snake, Elixir emerges, wrapped in a sublime and mighty grace.

All 3D modeling, animation and sound design were done in-house, inspired by the collection's distinctive snakehead designs.

Objective

[01]

To create an impactful video piece for the launch of Elixir, Ehthele's new collection. Our goal was to capture the essence of the collection, symbolizing the hardness and purity of the high quality lab-grown diamonds and reflecting the luxury and sophistication that defines the brand.

Idea

[02]

Inspired by the distinctive designs of the Elixir collection, we created the concept of a golden snake emerging from a stone, symbolizing the endurance and courage of the diamond. An emblem of elegance and strength, it became the visual centerpiece of the piece, providing a striking and evocative visual representation.

Execution

[03]

The development of the video included 3D modeling, animation and sound design, all created in-house. The golden snake was meticulously animated to emerge from its rocky confinement, highlighting the collection's defining features. The sound design added an extra dimension of immersion, reinforcing the sophistication of the visual experience.

The result is a piece that not only underscores the exclusivity and quality of Elixir, but also reinforces Ehthele's image as an ethical and sustainable luxury jewelry brand.

Ehthele · Promotional spot · ElephantPink