Amàre

Project

Promotional spot

Client

Amàre

Services

creative direction

art direction

audiovisual production

What happens when we combine exclusivity with an adults-only environment?

We redefine the concept of a contemporary and chic retreat. For the years 2021, 2022, 2023 and 2024, we have developed a series of campaigns for Amàre, designed as a friendly invitation to break the routine, to think about yourself, without family obligations.

Objective

[01]

To position the Amàre hotels as sophisticated and avant-garde destinations in the heart of the Mediterranean, designed for adults who want to break away from routine and reconnect with their deepest desires. The goal was to create campaigns that would consolidate Amàre as a haven of fashion, style and wellness, where exclusivity is felt through attention to detail, architectural beauty and impeccable service that is friendly but never intrusive.

Idea

[02]

Between 2021 and 2024, we developed campaigns that invited guests to unleash their desire for sophistication and pleasure in an environment free from family obligations, whether as a couple or with friends. In all of them, the idea was to articulate a message that captured the essence of Amàre: a place where fashion, lifestyle and Mediterranean warmth meet in perfect harmony. Each campaign was conceived as a visual and emotional statement that not only highlights Amàre's exclusivity, but also its ability to offer a multi-sensory experience that connects with the five senses of its guests, leaving them with an indelible memory.

Year

City

Video

Execution

[03]

We produced a series of videos that reflect the philosophy of these hotels, combining fashion, lifestyle and a cosmopolitan atmosphere in each campaign. The videos were designed to convey the experience of a haven where luxury and tranquility meet, without being pretentious. From creative direction to audiovisual production, every detail was taken care of to ensure that Amàre's message was clear: a destination for adults seeking uncomplicated sophistication in a modern yet timeless setting with deep Mediterranean roots. It was a gentle invitation to be selfish, to think of oneself and to live life to the fullest.

Amàre · Promotional spot · ElephantPink