Paid Media Manager

1. 2–4 years of experience managing Paid Media campaigns (Search, Display, Social, Video, Programmatic).
2. Proven track record working with clients in the betting, casino, or iGaming sectors.
3. Experience with DSPs such as DV360, The Trade Desk, Xandr or similar programmatic platforms.
4. Advanced knowledge of Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
5. Deep understanding of performance-driven media: CPC, CPA, ROAS, CPM, VTR.
6. Proficiency in analytics and tracking (GA4, GTM, pixels, Conversion API, attribution models).
7. Applied experience using AI tools for media automation, predictive analysis, audience creation or ad generation (e.g., ChatGPT, Jasper, AdCreative.ai).
8. Strategic, analytical and data-driven mindset with a creative touch.
9. Confident communication skills with clients — able to explain data and decisions in a business context.
10. Bonus: knowledge of SEO, CRO, or email marketing.
11. Languages: native Spanish and good English.

Responsibilities

Strategy & Execution:

1. Plan, execute, and optimize Paid Media campaigns across Paid Social, Search, Programmatic, Video, and Display.
2. Integrate programmatic into cross-platform strategies, maximizing reach and efficiency.
3. Use AI tools to improve bidding, ad creation, segmentation, and reporting.
4. Monitor and optimize campaign performance through continuous testing (A/B, audiences, creatives, placements).
5. Translate media results into strategic insights and actionable plans.
6. 
   

Client Relationship:

1. Serve as the lead contact for Paid Media & Programmatic within iGaming-related projects.
2. Understand client goals and regulatory frameworks, and turn them into effective and compliant campaign strategies.
3. Proactively identify growth opportunities and performance improvements.
4. Present results and strategy in a clear, business-oriented way.