Chief Marketing Officer
Job description
We are looking for a profile that has knowledge in the world of online and traditional marketing in different sectors including sports betting and online casino. They must have experience to lead the overall marketing strategy and lead a team.
Summary of Responsibilities
- Responsibility for heading acquisition channels such as Affiliate Marketing, SEO, TV Streamers, · · · Casino Streamers, Forums, programatics, digital marketing, etc.
- Source volume media opportunities through direct publisher deals, networks, media exchanges, email and lead generation providers etc.
- Responsibility for the development and implementation of brand promotions and campaigns, CRM and retention.
- Devise strategies, plans and tactics to improve the overall performance.
- Responsibility for the development and implementation of a loyalty scheme across all brands and products.
- Analyse and improve conversion rates per channel, creative and campaign.
- Participate in the yearly budget planning for the Group.
- Analyse past performance of bonuses and campaigns to propose and manage future ones.
- Prepare budgets for campaigns, schemes, initiatives, incentives and other marketing activities.
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Requirements
- 5 years’ proven managerial experience at Senior level in the Europe or Africa or America Latin betting market.
- Educated to degree level in ate least one of the following disciplines: Marketing, Business, Mathematics, Statistics.
- Extensive experience and understanding of online gaming marketing.
- Native, fluent in English & Spanish.
- Highly creative with a visionary approach to marketing.
- Proven experience and knowledge of CRM systems.
- Extensive knowledge and experience of retention tools and initiatives.
- Strong organisation and prioritisation skills.
- Ability to work in a high pressure and dynamic environment.
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Why work with us?
- Salary range: According to profile.
- Type of contract: Indefinite.
- Timetable: Flexible from 08:00h to 10:00h and 8 consecutive hours.
- Offices in the centre of Marbella, 100m from the beach. With all amenities.
- Holidays: 22 days
- Continuous learning: Challenges, training and attendance to events.
- Good working environment, young and growing company, eager to innovate
Pink Culture
The people in our pack are creative, talented, humble and friendly. We work as a team, like elephants work together. Each with specific roles and at the same time supporting each other.
Make yourself at home
Our office is in the heart of Marbella, 100 metres from the beach, designed for you, with a fully equipped kitchen, the office equipment you always dreamed of, Billiards, Darts, Virtual Games, Netflix...
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