iGaming marketing agency for casinos and sportsbooks

Marketing, advertising, content and technology, end to end, for sportsbooks and online casinos.

[01]

Welcome

Your iGaming brand with ElephantPink

18+ years creating brands, driving growth, and managing success

ElephantPink is a strategic partner driving the global growth of gambling and entertainment brands. Beyond creativity and marketing, we manage the full 360° operation of gaming platforms, combining innovation, performance, and compliance.

Our expertise includes player monitoring, provider management, customer service, CRM, UX/UI optimization, promotions, tournaments, and game testing, always in collaboration with leading game and live casino providers.

With data-driven strategies, advanced reporting, and strict regulatory compliance, we ensure safe, sustainable, and profitable operations. Backed by a global network of partners, ElephantPink merges creativity, technology, and operational excellence to turn vision into long-term growth.

Offices

A creative and tech hub in Marbella with a global reach

Our headquarters are located in Marbella, in the heart of the city, with over 400 m² of cutting-edge creative space equipped with the latest technology and designed to foster innovation, collaboration, and production excellence.

ElephantPink also operates with a distributed international team across Turkey, Romania, Colombia, El Salvador, Venezuela, and Spain. This combination of a strong central hub and global presence allows us to merge local expertise with international vision, delivering agile, innovative, and impactful solutions for the gambling and entertainment industry.

Team

Multidisciplinary experts in gambling and entertainment

At ElephantPink we believe that success in the gambling and entertainment industry requires a multidisciplinary team capable of combining creativity, technology, operations, and strategy.

Our team is made up of experts in marketing, design, UX/UI, CRM, data analytics, compliance, content production, and iGaming operations, all working together with a common goal: to deliver innovation, performance, and measurable results for our partners.

With talent distributed across Europe and Latin America, we provide both global vision and local expertise, ensuring that every project is executed with precision, cultural relevance, and strategic impact.

Clients

& projects

Trusted by leading brands in gambling and entertainment

Since 2008, ElephantPink has collaborated with some of the most influential brands in the gambling and entertainment industry. From sportsbooks and online casinos to technology providers and global operators, our portfolio reflects a track record of innovation, creativity, and measurable results.

Each project is developed with a deep understanding of local markets and global trends. Our clients trust us to deliver not just campaigns, but end-to-end solutions that drive growth, engagement, and long-term success.

[02]

Why ElephantPink?

Global impact

Creative innovation, operational expertise, and international presence.

ElephantPink is trusted by leading brands because we combine measurable performance with a strong international footprint. Our launches consistently deliver up to 50% revenue growth, a 30% increase in player engagement, and proven success across 14+ international markets.

With active projects in Europe, Latin America, and Africa, we understand local cultures, regulations, and player behavior, ensuring every brand we manage achieves sustainable growth and global scalability.

Years of experience: +18
International markets: 14+
Revenue growth: 50%
Increase in engagement: 30%
Operations and compliance: 24/7

Markets

[03]

Operations & security

Run smooth. Stay secure. Scale fast.

We ensure that your platform runs like a machine, with security at the core.

Full platform setup and integration
Real-time fraud detection
24/7 monitoring and incident response
Global regulatory compliance

[04]

Platform operations

We run the whole platform: CRM, sportsbook, bonuses, risk and compliance

We do not only do the marketing. We manage the operator's day-to-day: players, payments, promotions, sports trading, casino lobby, fraud prevention, KYC and reporting. This is what it looks like inside.

Operations & player management

Comprehensive management of players and day-to-day operations, ensuring engagement, efficiency, and retention.

Betting & player monitoring: Continuous tracking of player activity and betting behavior to ensure integrity, detect risks, and enhance engagement.
CRM & segmentation: Centralized player database management with advanced segmentation, enabling personalized communication and offers.
Customer service & journeys automation: 24/7 customer support combined with automated user journeys to deliver seamless experiences and faster resolutions.
Campaign management: End-to-end planning and execution of acquisition and retention campaigns, tailored to each market and player segment.
Promotions monitoring: Real-time supervision and optimization of promotions, bonuses, and freebets to maximize user participation and ROI.

Product & experience

Constant optimization of sportsbook and casino products to maximize player satisfaction and retention.

Sportsbook & casino optimization: Dynamic adjustments and personalization of betting markets and casino games, ensuring a relevant and engaging portfolio.
UX/UI: Intuitive design and user-centered interfaces that enhance usability, navigation, and conversion across all devices.
Casino lobby control: Strategic management of the casino lobby layout to highlight featured games, seasonal content, and new launches.
Game testing: Rigorous testing of new and existing games to guarantee quality, performance, and compliance with industry standards.
Tournaments & features: Design and management of tournaments, leaderboards, and gamified features that drive competitiveness and loyalty.
Coordination with game providers: Strong partnerships and continuous coordination with top game and live casino providers to ensure innovation and stability.

Compliance & performance

Guaranteeing a safe, transparent, and data-driven operation that meets regulatory demands and business goals.

Regulatory compliance & KYC/AML: Strict adherence to local regulations with robust identity verification and anti-money laundering protocols.
Responsible gaming monitoring: Implementation of tools and policies to encourage healthy play habits and protect at-risk users.
Provider control: Ongoing evaluation and supervision of third-party providers to ensure reliability, security, and performance.
Reporting & KPI analysis: Comprehensive reporting and performance tracking through key metrics, enabling informed decision-making and continuous optimization.

From first bet

to lifelong loyalty

We help you acquire, convert, and retain players at every touchpoint

Performance campaigns and influencer activation
AI-powered CRM strategies
SEO and content marketing
Social media, loyalty programs, and email automation

Sample dashboard

Players: 45,200+12%
GGR: $1,280,000+9.5%
Revenue (NGR): $940,000+8%
Retention: 44.2%+8%
Conversion: 18.3%+2.1%
ARPU: $20.80+4.3%

Our own

technology

iGamingX, our platform

We do not depend on other people's tools: we operate on our own platform. iGamingX brings together casino, sportsbook, CRM, compliance and the operator console, and we complete it with ElephantPink's internal modules to measure, decide and produce faster.

Demo data

Home
Players
Payments
Compliance
Promotions
Loyalty
Marketing
Games
Site

GGR this month

128,400 USD

▲ +12 %

NGR

96,618 USD

▲ +9 %

Deposits

414,719 USD

▲ +6 %

Active players

4,820

▲ +32 %

For today

6 withdrawals to decide

42 KYC to review

18 responsible gaming alerts

Platform modules

CasinoProvider catalogue, lobby and tournaments.
SportsbookPre-match, live, bet builder and cash out.
CRM & AIPredictive segmentation, churn prevention and lifetime value.
JourneysAutomation across email, SMS, push and inbox, with control and stop.
GamificationMissions, tournaments, achievements and loyalty engine.
AffiliatesProgramme, attribution and creative library.
Compliance & riskKYC/AML, responsible gaming, geo-blocking and audit log.
Operator consoleReal-time KPIs, multi-tenant, payments and settings.
IntegrationsGame providers, payment gateways, KYC and webhooks.

ElephantPink internal modules

Operator portalGGR, deposits, first deposits and active players of the day, in one panel.
Creative rankingCost per first deposit of every ad, by format, protagonist and promotion.
Brand trackerRecurring brand study to measure awareness and preference in each market.
SEO on autopilotRankings, targets to win and to defend, and a daily report.
Blog with real oddsSports content published with the sportsbook's odds.
AI creative studioImage and video generation and retouching to produce pieces at scale.

Live

product

How a gaming brand moves on mobile

Social, sportsbook and CRM running at once. The three screens are demos built by ElephantPink.

Social and stories · real Gana777 spots and UGC videos

Live sportsbook · demo

CRM and notifications · demo

[04]

Marketing & growth

Marketing and growth strategies

Branding & creative

Building strong, recognizable brands that connect with culture and audience.

Brand identity & design: We develop brands from the ground up, including naming, logos, visual identity, and guidelines. Each element is carefully adapted to local culture, colors, and symbolic references to ensure recognition and emotional connection with players.
Creative assets: From high-quality videos and banners to digital campaigns and motion graphics, we design creative assets that drive impact across all channels. Every piece of content is tailored to perform both in digital and offline environments.
Generative AI expertise: We leverage state-of-the-art generative AI to produce hyper-realistic visuals, automated copywriting, and scalable content production. This ensures speed, cost efficiency, and innovative storytelling that stands out in the gambling industry.
Storytelling & campaign concepts: Design of narratives and concepts that align with sports, entertainment, and lifestyle, building trust and long-term loyalty.

Real case

Betxsure: a brand built from scratch

Strategy, tone, logo, colour, typography, iconography and applications: the whole brand, from the first stroke of the isotype to the billboard, the jersey and the product.

Lime Green#E0FF00

Navy Blue#010550

Dark Blue#002BFF

True Black#000000

Soft Cream#F5F1EF

Pure White#FFFFFF

Gana777 promotion — Creatives in circulation · Gana777, Betxsure and GeniusBet

Performance marketing & communication

Driving awareness, engagement, and conversions through multi-channel strategies.

Paid media campaigns: Management of full-funnel campaigns across Google, Meta, programmatic, and affiliates, focused on awareness, consideration, and conversion.
SEO & content marketing: Content strategies including keyword-driven articles, backlinking, and technical audits to increase visibility and organic traffic.
Social media management: Comprehensive management of Instagram, TikTok, X, Facebook, and YouTube with tailored content calendars and engagement plans.
Influencers & UGC creators: Collaboration with influencers, streamers, and creators to produce authentic content that expands reach and credibility.
Mass messaging campaigns: Targeted use of WhatsApp, SMS, and push notifications to deliver promotions and communications that increase deposits and activity.
CRM & lifecycle journeys: Advanced segmentation and automated user journeys that maximize player retention, loyalty, and lifetime value.

Offline & traditional media

Strengthening brand presence through large-scale, real-world visibility.

Outdoor advertising: We design and manage impactful billboard campaigns, MUPIs, LED screens, and large-format placements in high-traffic locations. These executions ensure constant visibility, build credibility, and position the brand as a market leader.
Transport branding: Buses, taxis, and metro campaigns turn public transport into moving billboards, generating massive daily impressions.
TV & radio campaigns: Through partnerships with mainstream broadcasters, sports channels, and local radio, we deliver high-frequency campaigns that combine mass reach with targeted credibility. These formats are especially effective during major sports events and prime-time slots.
Print media: Advertising in newspapers, magazines, and sports publications reinforces the brand's presence in traditional channels. Print adds prestige and trust, and complements digital campaigns by reaching audiences less active online.
Event marketing: On-ground activations at tournaments, concerts, and festivals create memorable experiences and direct brand engagement.

Bus shelter wrapped with the Gana777 campaign in San Salvador, at sunset — Bus shelter · Gana777, San Salvador

Digital totem in a shopping mall · Gana777

Double-decker bus wrapped with the Betxsure campaign, at sunset — Bus wrap · Betxsure

Events and activations

From drawing to build

We design the space, produce it and build it: structure, fascias, backing, totems, feather flags, screens, games and promoter team. Here, Gana777's activations at Plaza Mundo Soyapango.

Drawing
1. Fascias
2. Raised logo
3. Backing
4. Screen
5. Counters
6. Totem
7. Feather flag
Render
Build

Fan Zone and stand with prize wheel

Gana777 activation at Plaza Mundo Soyapango

Partnerships & sponsorships

Strategic sponsorships connect brands with fans through their passions, creating loyalty and long-term relevance.

Sports sponsorships: We negotiate and activate partnerships with football clubs, leagues, and federations, ensuring maximum visibility on jerseys, stadium assets, and broadcast integrations. These collaborations associate the brand with passion, performance, and credibility.
Ambassadors & personalities: ElephantPink works with athletes, musicians, and celebrities who embody brand values and speak directly to fans. Their endorsement creates trust, generates media exposure, and strengthens the emotional bond with audiences.
Fan engagement activations: Fan zones, meet and greets, and branded experiences bring communities closer to the brand.
Strategic partnerships: We establish collaborations with local organizations, media outlets, and cultural entities, ensuring brands are embedded in the lifestyle of their audiences. These partnerships reinforce long-term market positioning and cultural relevance.

Affiliate marketing

Affiliates are a key growth engine in gambling, and ElephantPink delivers technology, networks, and creative support to maximize results.

Affiliate program setup & management: We design, launch, and optimize affiliate programs tailored to each market, ensuring competitive conditions, transparent tracking, and high ROI.
Income Access partnership: Our main partner is Income Access, the leading affiliate management platform worldwide. This guarantees reliable reporting, advanced tracking, and direct access to a global network of top affiliates.
Global affiliate network: Collaboration with affiliates across LATAM, Africa, Europe, and Asia through CPA, CPL, and revenue-share deals.
Affiliate assets & creative kits: We provide affiliates with complete marketing kits: exclusive bonuses and tailored promotions; banners, display creatives, and landing pages optimized for conversion; email and social media templates ready for deployment; and UGC and video content for TikTok, YouTube, and Instagram. All assets are localized and updated regularly.
Performance & incentives: We structure flexible CPA, CPL, hybrid, and revenue-share deals. Tiered incentives and loyalty rewards ensure affiliates remain motivated and aligned with brand goals.

Campaigns

Campaigns that went live

Spots, promotions and seasonal pieces produced by ElephantPink for casino and betting operators.

[01] Gana777

“The power of winning”

TV and digital spot · 30 s

[02] Gana777

Promotions and seasonal

“Gatodance” sign-up spots and Halloween campaign: enchanted weekends, jackpot, October prize draw and countdown

[03] Gana777

UGC videos

Vertical presenter-led pieces for Meta and TikTok: sign-up, promotions and match days

[05]

Media & providers

Built to perform. Backed by leaders.

We collaborate with industry giants to deliver seamless experiences and measurable results.

[06]

Ready to win?

Launch methodology

A proven step-by-step approach for successful market entry.

Pre-launch
We prepare the platform with tailored integrations, local compliance, and cultural adaptation. This includes research, legal frameworks, contract setup, and marketing preparation.
Soft launch
A controlled testing phase designed to validate infrastructure, user acquisition strategies, and campaign creatives. Targeted traffic and QA processes ensure a smooth transition to full-scale operations.
Full launch
Guided by data-driven insights, we activate large-scale campaigns and operational strategies to accelerate adoption, maximize engagement, and secure long-term success.

Ready to win? Let's build your iGaming future.

Let's talk about your project

Get to know us and

discover more

About us

Advertisingforbettinghouses

Our multidisciplinary team is composed by specialized professionals who excel in each of their respective departments. We cater to a variety of companies in the gambling industry. Whether you're an operator or supplier, casino or sport betting, land-based or online, we can help you stand out in this highly competitive market.

We are a young and creative team, founded in 2008 in Marbella, provider of marketing and development services for companies in the gaming and betting industry. We seek to implement the most innovative methods, differentiating ourselves from the usual mechanisms established by large companies in the gaming sector.

We help you create your betting house

We have developed many successful marketing campaigns over the years. Our original designs, software solutions and social media action plans are crafted with great care specifically for the gambling market. Our goal is to transmit the excitement of the betting experience through all communication channels worldwide.

In this dynamic environment, addressing customers directly with effective communication strategies is key to keep your company ahead of the competition curve. We invest in the latest technology to offer the highest quality services available on the market.

Programming

Our programmers are skilled in the art of creating state-of-the-art solutions for all users, providing them with a fluid and engaging online experience. All of our products are submitted to strict security procedures to protect them from possible cyberattacks.

Social media

We’ll implement the most effective content strategies for each one of the social media networks you’ll communicate through. You can count on us to target specific audiences, launch effective social media campaigns and provide direct support 24/7.

Events

We make sure to prepare you for each event by taking care of your brochures, stands, social media, press releases and all promotional requirements for your attendance. Everything will be managed so you can focus on greeting the attendees and developing your network.

Communication & press

We have experience writing and delivering all types of articles for the specialized media, both printed and online, reinforcing brand recognition in all major languages. We also write full-page print ads designed to break through the clutter and make an impression.

Marketing

We analyse the market thoroughly to understand the competitive landscape and develop strategic plans to maximise the impact of our marketing campaigns and help you position your company online, attract leads, boost conversion rates and increase retention.

Design & creativity

We seek to convey the excitement of the gambling experience through all of our communication pieces. By capturing the essence of each brand and highlighting their key strengths, we are able to present them to the world as they wish to be seen.

Video & VFX

By applying our years of expertise to each one of our products, ·such as animation, cinematography, screenwriting, editing, modelling 2D/3D, rendering, and motion graphics, · we are able to capture the audience’s attention effectively with cutting-edge videos.

Music & sound FX

Adding the right music tracks and sound effects to your games, videos, and marketing presentations can have a huge positive impact on the way audiences relate to your brand.

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Frequently
asked questions

01What does an iGaming marketing agency do?

It supports sportsbooks and online casinos across the whole journey: brand, creative, paid media campaigns, SEO, social media, affiliates, CRM and, in our case, platform operations too. At ElephantPink a single team runs the brand, the marketing and the operator's day-to-day.

02Do you do content marketing for casinos and sports betting?

Yes. We plan and write content for online casinos and sportsbooks: search-optimised articles, a sports blog with the sportsbook's real odds, promotion and landing page copy, emails, notifications, and scripts for social and video. All of it adapted to each market's language and regulation.

03What kind of gaming companies do you work with?

Sportsbooks, online and land-based casinos, lotteries, and technology and game providers. Our clients and projects include Gana777, Senator, Betxsure, GeniusBet, Lottoland, Bet9ja and Casino Marbella.

04Which markets do you have experience in?

We have worked in more than 14 markets across Europe, Latin America and Africa, including Spain, Mexico, Guatemala, Honduras, El Salvador, Peru, Chile, Brazil, Sierra Leone, Cameroon, Kenya and Tanzania. We adapt every campaign to each country's culture, regulation and player behaviour.

05Do you have your own casino and sportsbook platform?

Yes. iGamingX is our platform: it brings together casino, sportsbook, CRM with automated journeys, gamification, affiliates, compliance and the operator console. We complete it with internal measurement modules such as the operator portal and the creative ranking by cost per first deposit.

06How do you launch an operator in a new market?

In three phases. In pre-launch we prepare the platform, the integrations, the legal framework and the marketing plan. In the soft launch we validate infrastructure, acquisition and creatives with controlled traffic. In the full launch we activate campaigns and operations at scale.

07How do you handle compliance and responsible gaming?

They are part of the operation from day one: compliance with local regulation, identity verification and anti-money laundering (KYC/AML), responsible gaming tools, provider control, and responsible gaming messaging on every advertising piece.

08Do you also do outdoor advertising, events and sponsorships?

Yes. We design and produce billboards, bus shelters, digital screens and vehicle wraps, build stands and activations in shopping malls and events, and manage sports sponsorships and brand ambassadors.