Brand vision
Fuerte Hoteles, part of Fuerte Group, is a hotel chain made up of 4-star establishments, located on the Costa del Sol, Costa de la Luz and Sierra de Grazalema. After the pandemic outbreak, their goal was to communicate the measures taken to prevent COVID-19 to their customers, so a safe stay was guaranteed.
Safety First is the result we created from ElephantPink, a communication campaign presented both in a physical and digital format, where we created the web app programming and design, signages, brochure and 3D infographics design.
Logo
Color palette
Navy gray
#323E48
Pearl gray
#D3D3D3
Yellow
#F5A623
Iconography &
signage
With our designs, we sought to communicate information in the most effective way. Given the growing concern from customers, the goal was to share the security guaranteed by Fuerte Hoteles. Likewise, we had in mind those elements that needed attention, such as anti-virus mats or hand sanitizer dispensers, in order for prevention measures to be fulfilled.
01 Commitment
05 Buffet
02 Hall
06 Bar/Restaurant
03 Online check-in
07 Pool & Beach
04 Rooms
08 Forti club
09 Spa
01 Commitment
02 Hall
03 Online check-in
04 Rooms
05 Buffet
06 Bar/Restaurant
07 Pool & Beach
08 Forti club
09 Spa
3D Modeling
The method we used to exemplify the cleaning and security measures was a realistic 3D design of the hotels different spaces. By the use of a replica of the common places, we schematically transferred all prevention strategies that were applied between workers and clients, as well as those of clients who made contact with other clients.
Modeling
Dossier
Available to all customers in physical and digital form, this dossier was built with the goal of sharing clear and complete information on COVID-19 prevention measures. Divided according to the common spaces, and with 3D infographics, the document helps to relieve the misinformation and nervousness of the moment, while Fuerte Hoteles guarantees guests’ safety.
Web & CRM
We carried out a functional web programming to show the information and the explanatory 3D designs of all security measures, making sure that its responsive design and its loading speed were effective. When displaying interactive infographics, we had a detailed job of adapting all the dynamic points of the 3D rooms to the different device formats, both in portrait and landscape mode.
Explore